A Masterpiece of AI?

We took the opportunity to examine the use of AI in Coca-Cola’s new ‘Masterpiece’ advert to explore how it can support and enhance the work of creatives like us. If you haven’t yet seen this Coca Cola ad, check it out, it’s a masterpiece by name and nature and serves as a great example of […]

The role of AI in assisting designers

There’s been a lot of chat (not of the GPT variety) from folks concerned about AI replacing creatives. But most of what we’re seeing evidences the benefits of AI in assisting designers with the mundane aspects of our work to free up our time for more creativity!   Currently, whilst it’s possible to train computers […]

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