Carousel Group

Conceiving two global tier-1 gaming identities

Creating a stand-out global brand family in sports betting, starting with a tier-1 domain and evolving into the design and delivery of the front end platform, corporate site, and B2C collateral including events, affiliate and CRM tools.


We’ve been working with a really strong branding agency called RCA out of the UK and we’ve been trying to inject a lot of personality into the brands, so they’re not just a generic website, they’re not a portal website, not a place you just go to get information. They’re places that live and breathe sports betting and racing, they’re for enthusiasts.

Daniel Graetzer, CEO