Redefining a global proposition for a bold new era

A propelled period of success signalled the time to realign brand focus and state to the world FSB’s capabilties to core target territories, demonstrating their deep understanding and commitment to audience-specific wants and needs. Through a series of workshops, we worked with key stakeholders to redefine and elevate the brand proposition, developing a new message stack, their keynote event campaign concept, hashtag and creating a 2D animated launch video with campaign landing page.
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Collaborating with the team expanded our minds in how we communicate and present our brand to multiple territories and audiences. Creativity is at the heart of RCA and together with strategic laser-focus on the foundations of our content strategy, we were able to create a bold campaign that is now part of our brand DNA.

Chris Graham, Head of Marketing

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