Brand identity and character for metaverse-inspired platform

RCA delivered brand identity development and conceptual storyboarding for LynxBet, a immersive metaverse-inspired casino and sports betting platform launching in Asia, Canada and South America. We brought to life a unique brand character, the Lucky Lynx, as a prominent player engagement feature. This included full video production, voice artist selection and recording to inject a fitting brand narrative to the character.

From conception, LynxBet has had a market-driven, brand-first proposition. Working with RCA set the visual brand foundations to enable us stand out from the crowd, demonstrated across a range of assets. The development of the LynxBet landscapes for our unique Lucky Lynx 3D character further brought the vision to life, creating exciting and detailed animated worlds to produce a captivating launch trailer.

Jeremy Taylor, CEO

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