Brand identity and character for metaverse-inspired platform
RCA delivered brand identity development and conceptual storyboarding for LynxBet, a immersive metaverse-inspired casino and sports betting platform launching in Asia, Canada and South America. We brought to life a unique brand character, the Lucky Lynx, as a prominent player engagement feature. This included full video production, voice artist selection and recording to inject a fitting brand narrative to the character.
Jeremy Taylor, CEO