Data-driven marketing – right message, right channel, right time

Marketing is an increasingly data-driven art, and whilst there are many things we could say and many means by which to broadcast our message, it’s important to remember that it is possible to overcommunicate!   When? The enemy of any marketer is something that triggers a mass unsubscribe from your database, so understanding how often […]

Building Brand Loyalty

Once upon a time, brand was perceived as being an inanimate logo. Now its understood to be the personality of a business and the thing that customers connect with. Getting your brand right is essential to ensuring that you maintain that customer connection, so building their loyalty to your brand is a key piece of […]

Let’s talk about X baby

Salt-n-Pepa probably didn’t have marketing in mind when they wrote their 1991 hit ‘Let’s talk about …’ but the lyrics serve our purposes here, so grant us a little creative license as we explore building relationship and trust with our audience through good successful commercial communication and personalisation practice!   ‘Let’s talk about X baby’ […]

A Masterpiece of AI?

We took the opportunity to examine the use of AI in Coca-Cola’s new ‘Masterpiece’ advert to explore how it can support and enhance the work of creatives like us. If you haven’t yet seen this Coca Cola ad, check it out, it’s a masterpiece by name and nature and serves as a great example of […]

The role of AI in assisting designers

There’s been a lot of chat (not of the GPT variety) from folks concerned about AI replacing creatives. But most of what we’re seeing evidences the benefits of AI in assisting designers with the mundane aspects of our work to free up our time for more creativity!   Currently, whilst it’s possible to train computers […]

Levelling-up your brand

If good brands are built on strategy, then it is only natural that those strategic objectives will evolve over time, adapt to the  world around them, perhaps even become more or less important. A simple reinvigoration of brand components that already exist can further define foundations and signify a new path for the future – […]

Nothing happens until something moves

There’s no contest: Motion-first has become the most popular way we consume content online. People prefer to learn about a product or service with video or animation because well, we never got over tl;dr. But what does that actually mean for marketing? The motion picture It’s a bit like when digital-first was a thing. Every […]