Tap into player emotions via seasonal marketing
If there’s ever a time to leverage the power of digital marketing content, it’s during a holiday season. As cultural events like Halloween, Thanksgiving and Christmas come around, there’s heightened excitement, anticipation, emotion… and big opportunities to attract and build a stronger connection with players. For iGaming operators, seasonal marketing and performance ads that revolve […]
Leading from the back
Why back-office is as crucial to user experience – and your bottom line – as the front-end A non-intuitive, outdated (and let’s be honest, often ugly) back-office devalues all the effort you put in at the front-end… and *plot twist* it’s costing you money. Slow, complex, clumsy, and far from human-centred, it can drastically reduce […]
