The UX UI game
Operating in the entertainment space sees iGaming businesses competing against titans like Netflix, Xbox and PlayStation. Providing a comparable digital experience that optimises player engagement and keeps them coming back for more is the name of the UX UI game. Taking a User Experience (UX) first approach to User Interface (UI) design starts with your […]
UX/UI = Y?
We (should) all know by now that getting the user experience (UX) of your user interface (UI) right equals more engaged users who stay and spend more money. But it’s way bigger than that. Did you know that investing in UX/UI can influence the value of your business and stock price too? There are a […]
Delivering end-to-end iGaming interfaces
What does it take to re-design the entire front end (desktop, mobile and native app) for a lottery operator? This blog post steps through a version of that process with a real-time example…
The winning combination
What does it take to re-design the entire front end (desktop, mobile and native app) for a lottery operator? This blog post steps through a version of that process with a real-time example…
Leading from the back
Why back-office is as crucial to user experience – and your bottom line – as the front-end A non-intuitive, outdated (and let’s be honest, often ugly) back-office devalues all the effort you put in at the front-end… and *plot twist* it’s costing you money. Slow, complex, clumsy, and far from human-centred, it can drastically reduce […]